Key:
Readings
Assignments
Supportive Documents
Snyder (2003) Nonprofit and tax exempt
Arnett, German & Hunt (2003) The identity salience model of
relationship marketing success
Barman (2002) Asserting difference: The strategic response
of nonprofit organizations to competition
Eikenberry & Kluver (2004) The marketization of the nonprofit
sector: Civil society at risk?
Enterprise Foundation (1999) Understanding financial
statements: Keeping tabs on where the money goes...
Keating & Frumkin (2001) How to assess nonprofit financial
performance
Wareham (2004) A capital idea: Bonds and nontraditional
financing options
Frumkin & Kim (2001) Strategic positioning and financing of
nonprofit organizations
Romano (2001) Going for it: Getting revenue the electronic
way
Zaniello (2002) Fundraising gets rough: Rethinking
relationships with donors and funders
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