Jobs at Prescott College

Director of Marketing and Communications

 

Job ID#: 18-1306
Department: Admissions - ADGP
Job Type: Staff - Full-time
Date Posted: Wed, 13 Jun 2018
Position Fill Date: Open until filled
Reports to: Chief Enrollment Management and Marketing Officer

Job Summary   (Return to top)

Director of Marketing and Communications

Overview

Founded in 1966, Prescott College is proud to celebrate its rich 50-year history of offering experientially centered undergraduate and graduate degrees both on campus and via online learning. Undergraduate students work closely with individual graduation committees to design their own degree plans, pulling from seven study areas: adventure education; arts and humanities; cultural and regional studies; environmental studies and sustainability; interdisciplinary studies; psychology, counseling, and human development; and education. Graduate programs include adventure education, arts and humanities, counseling, education, environmental studies, social justice and community organizing, expressive arts therapy, adventure-based psychotherapy, ecopsychology, and equine-assisted mental health.

Noted as a College of Distinction, one of the Best 382 Colleges by the Princeton Review, one of the top ten Most Innovative Small Colleges, one of the Best Value Colleges in Arizona, one of the Best Online Master’s in Counseling, one of the Best Value Master’s in Counseling programs, one of the 13 most interesting institutions by the Fiske Guide, and a veteran supportive campus by the Arizona Department of Veterans Services. Collaboration is emphasized over competition and interdisciplinary inquiry proceeds alongside professional skill development. Its courses are problem-based and solution-oriented; students work together to solve both local and global issues and help shape a more environmentally sustainable and socially just world.

The Prescott College campus is located in the mountain town of Prescott, Arizona, nestled between the ponderosa forests and grasslands at the confluence of the Granite Creek watershed.  The mile-high city is ranked a Top Adventure Town by National Geographic Adventure Magazine, and one of the 7 Top Trail Towns according to Trail Runner Magazine. With over 450 miles of multi-use trails, world-class mountain-biking, a thriving rock-climbing scene, and nearby lakes for kayaking and canoeing, Prescott is an outdoor paradise. The Grand Canyon, Phoenix, Flagstaff, and the red rocks of Sedona are all within a two-hour drive. The historic downtown is just minutes from campus.

Summary

The Director of Marketing and Communications is responsible for supporting the Chief Enrollment Management and Marketing Officer to enrich the institutional brand and to implement high impact and cost effective strategic marketing initiatives to support the institution’s new student enrollment goals. Additionally, the position will support the Director of Advancement and Alumni Relations to develop marketing strategies to enrich its cultivation of new donors and the institution’s President and Provost to instill institutional pride by enrolled students, faculty, staff, and alumni. The position reports to the Chief Enrollment Management and Marketing Officer (CEEMO) and serves on the CEMMO’s senior leadership team comprised of the Director of Admissions, Associate Director of Admissions, and the Data and Operations Manager. The position is responsible for the daily supervision of a Video Production Manager, Content Marketing Specialist, and a student worker staff.

 

Essential Responsibilities   (Return to top)

Primary areas of responsibility include:

Marketing

In close collaboration with the Chief Enrollment Management and Marketing Officer (CEMMO), the Director is responsible for implementing the College’s overall strategy, continuous improvements, and implementation of marketing and branding through the website, social media, email communications, and print collateral and stewarding the College’s new branding style guide. The primary goal of the marketing and branding efforts is to generate and increase leads of prospective students to support the new student enrollment goals for the College’s on campus and online academic programs and to cultivate new donors to support the College’s fundraising goals. This requires close collaboration with the Director of Admissions, Associate Director of Admissions, recruitment team, Data and Operations Manager, and the Director of Advancement and Alumni Relations.

Public and Media Relations

The successful candidate must possess the initiative to proactively communicate with the College community on a regular basis to determine newsworthy or "feature-worthy" events, develop appealing stories for the media, and manage social media campaigns. A critical component of the position is the management of a positive and inclusive brand/image marketing brand for the College.

Outreach

Assist the Director of Advancement and Alumni Relations in managing key aspects of relations with current and prospective donors with the aim of enhancing the fundraising efforts and results of the College in collaboration with the President and Chief Enrollment Management and Marketing Officer. The position will be responsible for leading the generation of the College’s annual report and magazine. Act as the College’s representative with the media.

Budget Management and Supervision

The Director will be responsible for managing an annual budget to support the marketing and promotion of existing and new academic programs, new fundraising activities, and the overall achievements of our students, faculty, and alumni to increase our brand recognition. The position will manage a team of two existing full-time professionals (Video Production Manager and Content Marketing Specialist) and marketing student workers.

The successful candidates will: 
  • Develop overall marketing and branding goals and strategies for the College and implement the required programming. Ensure that the College’s marketing, branding and communication efforts on all platforms (e.g., advertising campaign, newsletter, social media, websites, collaterals) are fresh, consistent and effective. Look for innovative and effective ways to market the College, faculty, students, alumni and our academic programs to stay ahead of the competition and create positive buzz and momentum in the marketplace. Play a leading role in marketing/ branding and external facing events. Work with outside vendors and contractors to perform certain tasks.

  • Supplement the College's marketing to prospective students by revamping and maintaining dynamic website via smart, innovative use of videos, photos, and stories on College’s website and social media channels while ensuring inclusion in all email communications and printed collateral.

  • Manages daily activities of Video Production Manager, Content Marketing Specialist, and marketing student workers to ensure daily generation of content (articles, images, videos, podcasts, and posts) to creatively, inclusively, and actively communicate the College messaging.

  • Work with other departments within the College to maintain and promote the happenings on and around campus.  

  • Develop strategic initiatives and goals for measuring success of media campaigns and "telling the Prescott College story." Ensure that evaluation systems are in place related to these goals and objectives and report progress to the President, Provost, and the Chief Enrollment Management and Marketing Officer.

  • Actively update the Prescott College website with newsworthy stories and elevate the College’s social media presence.

  • Work with the admissions and recruitment team to market upcoming events.

  • Collaborate with entities both on- and off-campus to develop a marketing campaign to promote the College, increase awareness of its degree programs, and assist in increasing enrollment.

  • Maintain the College’s website/s, online newsroom, social media channels, digital asset management gallery, video gallery, and branded templates.

  • Collaborate and assist in the design of strategies and activities to identify and engage prospective students; building awareness and engagement through the cycle.

  • Develop and source fresh content for all marketing channels.

  • Develop and execute research strategies at the program and audience level.

  • Develop analysis of initiatives for marketing effectiveness; evaluate ROI of marketing initiatives.

  • Partner with internal marketing staff to ensure consistent messages and images.

  • Manage partnerships and contracts with external agencies, ensuring that deliverables are on strategy, on time and within budget.

  • Research market trends and implement branding strategies through participation in online activities.

  • Stay up to date on social media tools, best practices and how other organizations and companies are using new media.

  • Establish metrics and reports on them on a monthly basis.  Makes recommendations based on analysis of collected data.

Supervision   (Return to top)

Yes

Education and Experience   (Return to top)

Qualifications

  • Commitment to diversity and inclusion, bilingual or multilingual preferred.

  • Candidate must have a Bachelor's Degree, preferably in communications, journalism, marketing, or a related field. Preferred: A Master's Degree and/or work experience in media, PR, or marketing.

  • 5-7 years of applicable experience working in higher education (colleges and universities who offer on campus and online, associate’s, bachelor’s, master’s, and doctoral programs), non-profit, agency, or corporate industry.

  • Successful experience managing teams of 2 or more full time professionals and a team of student workers and volunteers.

  • Experience in developing and implementing strategic marketing plans and initiatives across an organization with multiple stakeholders.

  • Experience managing web, social media, email, and video campaigns.

  • Experience working with ad agencies, external marketing and print vendors.

  • Demonstrated advanced writing, copywriting, editing, and design skills.

  • Advanced knowledge of Adobe Suite, Drupal, Hootsuite, Facebook, Twitter, Instagram, Snapchat, Youtube, mass email software, and customer relationship management software (Radius).

Prescott College is committed to Equal Opportunity Employment and supports excellence through diversity.   We encourage qualified applicants from historically underrepresented groups along with Veterans and AmeriCorps, Peace Corps and other national service alumni to participate in our recruitment efforts.